About
A Swedish company building practical digital and e-commerce businesses.
Our work combines hands-on product ownership, senior technology experience and genuine curiosity about how AI is changing online e-commerce. We keep the same standard across everything we do — build things that are useful, and stand behind them.
Technology
We deliver senior architecture, technical leadership and development for complex digital work.
AI Commerce
We build tools that help e-commerce stores be understood and recommended by AI systems.
E-commerce
We own and operate Kashpel, a Swedish consumer brand built around practical everyday products.
How the three directions connect.
We operate real e-commerce brands
Kashpel keeps us close to real customers, logistics and product decisions.
We understand technology & delivery
Senior architecture and delivery experience underpins the consulting we offer.
We build for AI-driven e-commerce
Our AI commerce tools come straight from running a store in a changing market.